The Ultimate Spanish Cuisine Tour with Devour Tours in Madrid
I don’t often take tours.
Mainly because after many years of managing hospitality and events early in my career, my expectations are pretty high when it comes to customer service and tours. There’s a knack for leading an interesting, entertaining, and educational tour without coming off like a one-man comedy show or a history teacher. It requires effort and skill to keep things moving at a pace that’s fast (to avoid any awkward pauses or boredom) but not too fast for people to enjoy themselves. It’s also important to over-deliver (with food, drinks, and quality) rather than to under-deliver (underwhelm) or simply check the required boxes.
It takes extra work to be excellent. It simply takes putting the focus on the customer and their happiness and going the extra mile. So, I expect the same from my: tour guides, hotel concierges, winery hosts, servers at high-end restaurants, etc.
This is the kind of hospitality that earns you glowing reviews, great word of mouth, and strong brand evangelists.
So… I was surprised (and delighted) recently when Devour Tours (or Devour Food Tours) proved to be an excellent choice for a Madrid food tour. Devour leads tours (mostly food and wine-focused but also walking tours) in a handful of different Spanish cities, but as I’m currently based in Madrid I thought it was time I checked out their Ultimate Spanish Cuisine tour.
My Devour Tours guide (Sanne) was warm, friendly, engaging, and knowledgeable. The tour, though long (4 hours) never lagged or felt boring. We moved from one fascinating place to another (nine stops in total), eating and drinking at every stop and getting the history behind each place and the people who run it as well as some key information about Madrid and its food history. The amount of food served at each stop was more than just a bite, in most cases, it was at least a few bites and in some cases, it was an entire appetizer-size portion.
All of the stops were good for their own reasons, but a few of my favorite stops/bites were the following
El Riojano
This was the first stop of the day, and a great place to start (chocolate!). El Riojano (or the man from Rioja) is an over-a-century-old pastry and chocolate shop. There’s a plaque on the sidewalk out in front of the shop honoring its status as a business that has been open in the same location for more than one hundred years (though not owned by the same owners in this case). Opened in 1855, El Riojano has been passed from Employer to Employee (by purchase) for over a century. The chocolate here is sinfully rich, and it’s clear that they are using high-quality chocolate and preparing it from scratch. Hot chocolate is always thick in Spain (akin to hot chocolate pudding or a melted chocolate bar) but it’s not always the best quality.
Mercado San Miguel
This is the most famous mercado in Madrid. Mercados are markets that are indoors but full of independent vendors-usually they are much more casual and for real locals who come to pick up items for the week (produce, fruits, meats, cheeses, etc that are much better than the supermarket) but it is becoming more and more trendy for them to turn into hot spots for eating and drinking, not just picking up groceries.
Mercado San Miguel is less like a locals mercado and more like a trendy indoor eating and drinking space (with higher prices than regular mercados as would be expected). It’s extremely popular due to its offering being so different than typical Spanish mercados. Foodies will be in heaven here, with the more internationally inspired cuisine (even a Japanese-seafood stand), the high-end atmosphere (they serve wine in proper glassware, etc) and the focus on quality and appearance.
The building, which was built back in 1916, still maintains the same classic look (though it’s been completely modernized inside) so it has a polished old yet new look that makes it even more charming.
Our Devour Madrid food tour stop at San Miguel included some tasty tapas and a Vermut (vermouth) cocktail. Vermouth in Spain isn’t just dry stuff you spray a breath of into a martini. It’s a custom. It comes in many different flavors and styles (though it’s typically brewed with aromatic herbs and later topped off with neutral white wine) and most often is both bitter and sweet.
Our tapas, which paired extremely well with the bitterness & sweetness in the Vermut cocktail, consisted of seasoned Marcona almonds and duck egg-pickled pepper-sardine skewers.
La Casa Del Abuelo
I’m not sure whether this spot made it into my top three because there was a lot of garlic…. or because I learned a cool story about Spanish food history and had a full glass of Verdejo, but I loved our stop at Casa Del Abuelo. The specialty dish here is Gambas al ajillo (Shrimp with Garlic in sizzling hot olive oil) and they do not skimp on the garlic.
Our group had a choice between sampling the sweet red wine of the house (traditional as most wines in this area were sweet back in the day) or opting for a glass of dry red or white wine. The family that owns Casa del Abuelo owns a handful of restaurants by the same name around Madrid and they make their own wine.
An interesting Spanish food history tidbit:
Apparently back in the 1940’s and 50’s after the war, when Casa Del Abuelo decided to start making their famous garlic shrimp, they did so for economic reasons. Wheat, and therefore flour and bread had become very expensive, so to counteract the rising costs, Casa del Abuelo decided to go out in search of something else to cook. They settled on shrimp, which at the time was the food of the poor (aka cheap), and decided to fry it up in garlic (likely because it wasn’t always the freshest.. being so far from the ocean). To this day it remains a staple dish.
All of the stops for the day were interesting, delicious, and well worth our time. In addition to these three spots we also stopped for fried calamari sandwiches (traditional Madrid street food), homemade cocido madrileño (stew with lots of meats cooked all day on a stovetop with lard in ceramic pitchers), Jamon Iberico, tortilla española & manchego cheese (served with sidra) and Turrones.
All in all, I really loved my Madrid food tour experience with Devour Tours. I learned a lot about the history of Madrid, I ate and drank well and I walked through some of the most beautiful parts of Madrid (that I often avoid because they are too crowded).
I’d highly recommend this gourmet food tour if you are ever in Madrid for a day or two (or longer) as it’s a great way to see the city while also filling your stomach (and imbibing a few glasses of vino).
More Spanish Food-Related Posts:
Galician Seafood: 5 Common Dishes
My Search for the Perfect Spanish tortilla
8 Barcelona Gluten Free Bakeries & Pizzerias-Find One Near You
Interesting! I personally have never taken a food tour… great little fun facts you’ve included throughout the post! I recall watching one of Anthony Bourdain’s shows (in Barcelona) and he mentioned that vermut is making a come back in Spain.
Definitely sounds like I need to look a bit more into food tours because this sounds amazing… I love garlic so La Casa Del Abuelo sounds right up my alley 🙂
Looks like an amazing experience!
Thank you for sharing, I love tapas and I have bee to Spain, so it brought back great memories. Great photos
This post has made my mouth water! My two favourite things: Spain and Food! This would be my perfect activity. I haven’t been to Madrid yet but its top of my list for next time I go to Spain. Thanks for sharing 🙂
ahhaha glad to hear it Claire. Come join me for a cup of hot chocolate if you’re in the area 🙂
Hi Caroline
haha yes Vermouth has definitely made a comeback. For quite some years already in SF there have been handfuls of bars brewing up their own Vermouths with different combos of herbs and flavors. Anything alcohol related is trendy these days! 🙂
That shrimp looks amazing. I don’t take tours too often myself, but, in the past year I’ve done a Healdsburg and Sonoma food tour. Both were quite fun and I’m glad I did try them. It’s like a crash course – and I don’t have to think about where to eat 🙂
Fun reading your experience! Thanks for sharing!
Sarah-where’d you do the Healdsburg and Sonoma Tour? That’s my old home turf 🙂
This looks great Brooke! Honestly I often take tours when I travel (but I really heavily vet them beforehand. It’s such a fun and alternative way to see the city you’re visiting and i’ve actually met some lifelong friends during those tours (like in Marrakesh). I’m noting this one for the next time we go to Madrid which hopefully is sooner rather than later. Can you believe the last time I was there was when we studied abroad in 2005? Mamma mia..
ps. how are food tours in the USA?
Georgette- exactly! Sometimes tours can be just the thing you need. I wouldn’t do it in a rural area (because I can drive from place to place and make my own itinerary and I enjoy wandering and am great at research). But in a big city (which is not my fave type of destination) I’m actually really liking this option. You get to connect with locals, see places you wouldn’t have otherwise gone, and not worry about the details.
hahahha. I CAN believe it! There are so many places to go in Europe and it’s so hard to choose which to only go once to and which to return to. I’m broken hearted that I’m leaving too soon to get to a bunch of places in Italy and France that were on my list. But I guess no matter how many places we go, there are still SO many more we just feel desperate to get to. It’s an addiction.
Food tours in California areas like Northern California are phenomenal. Farm to Table and full on service and high quality, etc. In fact the customer service, over-delivering and quality are much higher than in countries like Spain (in my quite vast experience). We are a hospitality driven region and our the tourism industry is big on stellar customer service in the U.S as you know. People won’t stand for less.
That’s not really a thing in Spain. But this is why it’s such a treat when you get BOTH an interesting tour and learn new things PLUS above the average customer service and the product over-delivers. Things are changing here and people are realizing that going the extra mile and treating tourists better will only help them in the long run.
Hi Broke! Everything look so delicious. Did you ever try the Madrid Secret Food Tour? They have a very tasty Segovian Punch Cake.
I haven’t- Would love to next time I’m in Madrid!